If you are actually wanting to receive additional web site web traffic, SEO for satisfied authors ends up being an inevitable topic.
SEO (seo) participates in a large duty in receiving a gain coming from each one of the job our experts embeded constructing our target markets along with fantastic information as well as e-mail bulletin creating.
Too often SEO becomes confusing or overwhelming for writers, so they put it on the back-burner. Rather than recognizing that they presently possess each one of the abilities they require to grasp SEO, they make a decision to concentrate on it “eventually” (which often indicates certainly never).
Information authors: an SEO misunderstanding to prevent
Some of the material advertising and marketing blunders I have actually observed entrepreneur create is actually that they do not method SEO along with a program or even a details result in thoughts.
Our team inform our own selves points like: “If I maintain composing material, the hunt website traffic will certainly happen normally.”
That is actually rather accurate. I can tell you from experience that if you have a plan, you will start seeing huge success from your SEO efforts much sooner.
You can almost guarantee that the traffic that comes to your site will be relevant if you do it right.
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Digital Business Partners is the agency division of Copyblogger, and we specialize in delivering targeted organic traffic for growing digital businesses.
SEO for content writers who want more of the right kind of website traffic
Sounds great, but what methods can you begin using right away? What exactly do you need to do in order to increase your search traffic?
Let’s get started with this guide to SEO for content writers.
Here are three easy ways to help you get more traffic to your website.
1. Find a niche and work to own it
The best way to get more SEO traffic to your website is to focus on getting the right traffic.
What’s the value of getting lots of traffic if you’re unable to connect with your audience or you’re unable to convert your traffic into subscribers or fans?
We must rethink our approach.
Who can we best serve through the content we create? How can we identify a group of keywords and search queries that are most relevant for the people we want to help?
By asking ourselves these questions, we can start to focus in on niches and demographics that are most appropriate. We also lessen the competition from other businesses battling for the same search traffic when we do this.
Now we can find keyword opportunities that our business has the potential to rank for and we can start writing to gain traffic through SEO.
A location-specific example
Imagine I’m a wedding photographer living in Nashville and I want to grow my business by promoting my services through online search.
When you study SEO for content writers, you’ll learn that it’s unrealistic to think that targeting the keyword “wedding photography” is going to work. That niche is too competitive and the audience is too broad.
Let’s target it down more. Let’s say I, instead, try to target an audience in Nashville. Now, I’m promoting my services through the location as a “wedding photographer in Nashville.”
With this simple change, I have narrowed down my potential audience by millions of people.
Let’s take it one step further.
Could I focus in even more to “wedding photographer in East Nashville?”
You bet I could.
Believe me, there are plenty of people in East Nashville looking for wedding photography services.
By applying this specificity tip for beginner writers to SEO, you can make real progress. This strategy can help you gain more website traffic, build your audience, and most importantly, grow your business.
Targeting a niche can be very powerful.
2. Be intentional about keywords
The answer is yes if you’re wondering if keywords still matter when it comes to SEO for content writers.
The Google search algorithm is very sophisticated, but it’s still an algorithm. It needs to pull information from content and “decide” what that piece of content is about.
Google even states in its “How Search Works” overview that keywords do play a role in search results.
I’ve learned from own experience that assigning keywords to pages and posts has a great benefit in search results.
Okay, so what does this look like?
Here are three basic rules of thumb:
Write your keyword in the first 100 words of your content.
Add the keyword at the beginning of your title tag.
If possible), use the keyword in the URL (.
They’re simple, but following those steps has helped me grow the traffic to numerous websites by bounds and leaps.
A few years ago I wrote an article about “How to Monetize a Personal Brand.” I followed these best practices with my keywords and within two weeks, I got to the # 1 spot at that time.
monetize a personal brand
Not only that, but I beat our friend Chris Ducker.
Notice, I had my keyword in the title tag, in the URL, in the meta description, and throughout the content.
This is an excellent example because Chris has a much more “powerful” site than I do, but my article did a better job of targeting the keyword than his.
You’ll see success much quicker than if you simply wrote content without any direction if you’re intentional about the keywords you try to rank for.
3. Go after low-hanging fruit
Not all keywords are created equal.
Some keywords are much more competitive than others. In many cases, winning lots of “smaller” battles is a tactic that’s critical when it comes to SEO for content writers.
Let’s imagine I have created a course on how to become a freelance writer and I want to use SEO as a way to drive traffic to my brand and my course.
The most obvious keyword for this is “freelance writing course.” The competition for this type of keyword is very competitive.
If we look at SEMrush, we can see the competition metric for those keywords is around.50, which is high.
It would be a long, uphill battle to try to win search volume for those keywords. What if we take a different approach?
Instead of high-competition keywords like “freelance writing course,” what if we write an extremely valuable article about how to make money as a freelance writer or “how to become a full-time freelance writer”?
If we look at SEMrush again, we can see the competition for “how to become a full-time freelance writer” is only.08, which is much lower.
Granted, there is less search volume for that keyword, but over time you can establish yourself as an authority in your industry.