Step # 1: Create your best consumer
The largest oversight very most beginners produce is actually that they do not acquire details sufficient.
It’s only natural for you to want to speak to as many people as possible when you make the commitment to build a personal brand business. “It is actually really good to possess possibilities” my Papa made use of to inform me. This advice will ultimately be your downfall.
Request on your own pair of concerns:
What is my particular niche?
That is my client?
The 1st step is actually to concentrate on precisely that it is you want to provide along with your web content. You need to reach out to the understanding early that you can not, and should not, want to appeal to everyone.
You want your content marketing to appeal to a certain person, a person in which you can serve better than anyone else in the world.
What does that look like?
Before you go any further, I recommend doing an exercise.
Take out a piece of paper and answer these questions with honestly and specificity.
What is your perfect customer’s name?
Where does he/she live?
What is he/she struggling with?
How much money does your perfect customer make?
What does your perfect customer want?
What is the “ultimate outcome” that your perfect customer is searching for when they buy from you?
Whether you’re branding or rebranding your business, the more specific the better.
Everything you do from this point forward is done with the sole purpose of serving your “perfect customer.”
You’ll be able to move with precision and focus from this point forward once you lay the foundation with your target audience. You’ll save yourself years of stress and frustration by making the commitment to serve a specific group of people who want what you’re offering.
Got it? Great. Let’s move on to step # 2.
Step # 2: Build a website
Why start with a website?
Isn’t it easier to create a Twitter account? Shouldn’t I create a Substack? Wouldn’t it be cheaper to create an account on Medium and save the time and money it takes to build my own website?
The answer is yes. It would be easier to do that. That would be a terrible mistake.
When you build a personal brand on Twitter or Facebook, or even on Substack, what you are doing is building your brand on a property that you do not own (commonly referred to as digital sharecropping). You must always own your media.
You own the audience if you own the media. You own the attention if you own the audience. You make the money if you own the attention.
The growth of the content will compound over time when you publish content on your own website. Each time you publish something new, it’s a new opportunity to be found and a new idea that will get shared.
As more and more traffic starts coming to your website, the value of your website will increase both in terms of the revenue the traffic generates, but also in terms of how much you could potentially sell your business for.
In addition, there are more nuanced reasons to have a website. You can:
Control the branding
Learn SEO for content writers (more on that later).
Use social media to drive traffic back to your site.
More effectively collect email addresses.
More easily convert traffic into sales, which puts cash money in your bank account.
Step # 3: Write a weekly article (on your site).
I think by now we have established why we want to publish our content on our site. If not, review Step # 1.
Now, I want to talk about the functionality of creating and publishing written content. The reasons for this is two-fold.
Writing is the best way to get organic traffic from search engines.
To put it simply, Google loves words.
When Google indexes the internet, what they are doing is looking at the words on different web pages and then “figuring out” what each page is about. Google scans the web and determines which pages should be ranked at the top of Google for different search queries.
Step # 4: Create a newsletter.
Let’s recap the first three step to build a personal brand business.
You’ve established a niche and your perfect customer.
You’ve created a website.
You’ve started publishing and writing content.
Next, you want to start earning email subscribers and sending a weekly newsletter.
When someone gives you their email address, they are giving you a direct line of communication to interact with them through email marketing. You will always own your email list.
In addition, email is a personal relationship. They are usually doing so because they want to hear from you when people give you access to their inbox.